Tuesday, October 17, 2006

Attention Class

Today was Red Bull College. That's when you get officially indoctrinated into the Red Bull family. The team employees learned about the brand, its beginnings, the product, its benefits, the marketing, its madness -- all from the floor of the main shop. Slide after slide, video clip after video clip, some funny moments, followed by some boring -- it is a presentation after all -- a certain point was hammered into the skulls of everyone there. This little can fuel an entire race team. It "gives you wings" so to speak. So, while no diplomas were handed out today at the presentation (Honeybaked Ham lunch boxes were instead), it's safe to say that each shop employee knows a little more about what the number 83 means.


Anonymous Helena C. said...

The 83 comes from the fact that there are 8.3 ounces of Red Bull in a can, correct? Any ideas when there will be merchandise available? I want to peel off my 25 and replace it with an 83 on my car!

11:44 AM  
Blogger The Bull Spotter said...

Yes on the 8.3 oz. It will be 2007 before merch is available.

2:02 PM  
Anonymous racefan said...

what number will the 2nd car be?

10:57 PM  
Blogger The Bull Spotter said...

Something close.

10:48 AM  

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