Attention Class

Today was Red Bull College. That's when you get officially indoctrinated into the Red Bull family. The team employees learned about the brand, its beginnings, the product, its benefits, the marketing, its madness -- all from the floor of the main shop. Slide after slide, video clip after video clip, some funny moments, followed by some boring -- it is a presentation after all -- a certain point was hammered into the skulls of everyone there. This little can fuel an entire race team. It "gives you wings" so to speak. So, while no diplomas were handed out today at the presentation (Honeybaked Ham lunch boxes were instead), it's safe to say that each shop employee knows a little more about what the number 83 means.