Now That's Hospitality!
Much ado has been made about what Red Bull may bring to NASCAR from a marketing standpoint. Well as seen from the earlier posts on the party, skydivers and aerobatic helicopter, Vegas certainly showed a side of the brand new to NASCAR. But perhaps the biggest (and not just in sure size) debut this past weekend was the Red Bull Energy Station hospitality structure that sat atop Turn 3 at LVMS. The 5,000 sq. ft. facility took a week to build (first time out) and featured several bars, a DJ, live painter, wide screen tv's, upper viewing deck, lounge areas complete with couches and tables, and a celebrity or two. Since he wasn't in the race, Brian hung out in the Energy Station with some friends of his from New York and LA and took in a NASCAR race as a fan. He said it has been about seven years since he did so. Not a bad place to watch it from, huh Brian?